a number of millionaires were studied to determine their habits. Almost all of the men surveyed stated that they spent more time clipping coupons than they did shopping. It was a very common feature of the rich that at least one of the partners in the relationship was extremely mindful of overspending.

We may not all get to feature on the reality program Extreme Couponing, but we can definitely do our bit to get the best price for the things we actually need. Note how I said: “actually need”? A key difference between the rich and the stars of the reality TV show, is that the rich use coupons for things they typically need or buy for their family, while the extreme couponers are chasing savings whether they need a thing or not (which, in case it isn’t obvious, is not saving at all). Couponing is a great habit of the rich; extreme couponing . . . the mentally unstable!
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